Our Journey from Passion to London’s Leading Small Tour Company
- Shari
- October 1, 2024
- 12:56 pm
We are Shabby and Slawek, the founders of Urban Saunters, and our story began with nothing but a love for London. With zero capital and one booking, we’ve built a thriving boutique tour company, welcoming over 20,000 visitors annually.
London is our muse, with its 2,000 years of history, vibrant neighborhoods, and endless stories. We focus on intimate, small-group tours, offering an authentic, unscripted experience led by expert local guides who live and breathe the city.
The Urban Saunters Difference
What sets us apart? Passion and personalization. Every tour we lead is a love letter to London. We pride ourselves on working with the creme de la creme of guides, ensuring each experience is unique. Our tours don’t follow a strict script—we tailor them based on the stories that excite us and the ones our visitors want to hear.
Despite our growth, our ethos remains the same: keeping our tours small, personable, and focused on quality over quantity. Whether we’re exploring hidden corners or highlighting iconic sites like St Paul’s Cathedral, we aim to show you the real London through a local’s lens.
Partnering with GetYourGuide
The pandemic hit hard, but in the face of adversity, we found resilience. In 2020, like many in tourism, our business came to a standstill. Yet, as we sat on a hill in South London, we envisioned a brighter future. By partnering with GetYourGuide, we gained the reach and visibility needed to grow from one booking to guiding thousands each year.
GetYourGuide became more than just a platform—it became a key partner in our success, offering support to help us stand out in a crowded market. They’ve been instrumental in enabling us to scale while maintaining our brand’s unique voice and personal touch.
Looking to the Future
We know that what makes London special will always evolve, and so will our customers’ expectations. The city is ever-changing, and we’re committed to staying flexible and innovative, always ensuring our tours reflect the city’s dynamic spirit.
As we continue to grow, we’re excited to remain London’s biggest small tour operator—staying true to our core values of passion, personalization, and a deep love for this extraordinary city.
Join us and Experience London Differently
At Urban Saunters, we believe there’s no end to the stories London has to offer. Whether you’re a first-time visitor or a lifelong Londoner, we invite you to explore the city with us. Let us show you London’s heart and soul, through the eyes of locals who adore it.
Ready to experience London differently? Book a tour with us today and let’s explore this incredible city together.
Get closer to the world-famous Changing of the Guard ceremony in London on a private or small-group tour led by a local. Discover the significance behind one of the most iconic British traditions.
Discover the epicentre of British democracy during WWII as you explore Westminster and Churchill's War Room. See where decisions were made and plans were laid to repel the German invasion.
Be the first in line to explore the crown jewels and witness the opening ceremony at the Tower of London. Take part in an adventure that will see you travel from the old City regal city of Westminster.
Follow in the footsteps of British prime minister Winston Churchill on this private walking tour. Explore the underground bunkers where plans were laid to repel an invasion of Britain in WWII.
Book With Extra Flexibility
Choose new departure dates if your plans change.
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Change to a different tour run by the same tour operator.